Don’t Shoot Me (DSM) safety banner

The DSM Banner (patent pending) is a revolutionary, innovative, soon…

The DSM Banner (patent pending) is a revolutionary, innovative, soon to be nationally recognized safety product designed to assist in identifying non-uniformed  officers involved in a critical situation, giving the involved non-uniformed officer 360 degrees of visible, reflective identification, preventing tragic events associated with friendly fire of blue on blue shootings.  The DSM Safety Banner is currently the only officer safety product that is carried on your belt in a small nylon case and utilizes one hand (support) deployment that give 360 degree visual identification.  Due to demand now also available in “SHERIFF” models.  Now also available in HIGH VISIBILITY GREEN color.

The DSM Safety Banner will assist in reducing:

-Blue on Blue Shootings.
-Tragic impacts to surviving officer/families/survivors of fallen officers.
-Demoralization/Loss of Confidence of a law enforcement agency
-Possible Litigation

The DSM safety banner has two distinct deployments… Post-Critical Incident- putting the bad guy down, seeking cover, tactically reloading and deploying the DSM Safety Banner to identify yourself to arriving law enforcement units.    Pre-Critical Incident – Before placing yourself into a critical incident, deploy your DSM Safety Banner so your not misidentified by possible law enforcement officers on scene already.

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Now available for the Legally Armed Citizen:  At DSM Safety Products we thought that legally armed citizens also need a way to “Survive the Survival” after preparing to protect one’s self and family, we also need to consider surviving the arrival of police units, letting them know “I’m a legally armed citizen that has been involved in a critical incident”  DSM Safety Products now offers, CCW, ARMED & SECURITY Safety Banners.

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The DSM (Don’t Shoot Me) banner (patent pending) was designed by a SWAT Sergeant with more than 20 years of law enforcement experience.  Sgt. Mike Lessman has spent his law enforcement career in SWAT, Patrol and Gang Enforcement; he is also an instructor in defensive tactics and officer survival.

For more information visit dsmsafety.com.

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  • Alex E.

    Well as a person in the EMS field and a CCW permit holder I understand the scenario given by Sgt. Lessman. As with the active shooter protocol it could be very easy as CCW trying to engage the gunman and not being in uniform it can easily be confused with the shooter. This is a good idea ! Well is better than NOTHING ! Keep in mind that for any active shooter any one moving person regardless of banner uniform age or race anyone is a target. To be honest !
    I will purchase one !

  • I truly agree that we should train as we fight, fight as we train; but explain how we cops shoot each other every 13-18 months on average and how this continues to occur without any ideas for correction.

    The DSM safety banner has two distinct deployments… Post-Critical Incident- putting the bad guy down, seeking cover, tactically reloading and deploying the DSM Safety Banner to identify yourself to arriving law enforcement units. This is self explanatory…..

    Pre-Critical Incident – Before placing yourself into a critical incident, deploy your DSM Safety Banner so your not misidentified by possible law enforcement officers on scene already.

    Let me give you a quick scenario, just as you drop your child off at school, they’re waving as they enter the school’s doorway…. Moments later as you’re walking to your vehicle you begin to hear gunshots coming from inside the school…… are you going to wait for the uniforms to arrive…… I’m not… but now you have put yourself into a critical situation that may already have other officers on scene or arriving in the very near future…. How do you identify yourself, so that you’re not misidentified as the wacko shooting up the school. This strictly gives you the ability to identify yourself to arriving uniforms so that your not mistakenly engaged….by friendly fire.

    Law Enforcement models are only shipped to verifiable Law Enforcement agencies.

    As to announcing to the other bad guys where their targets are…… put the bad guys down first if possible….. Does not your everyday uniform do the same thing…. You know shiny badge on your chest… shiny belt buckle and keepers…etc.

    If you have a better idea on identifying non-uniformed officers involved in a critical situation….. I’d love to hear it…….No…. 837,000 officers would love to hear it too…

    Mike Lessman
    SWAT Sgt.

  • H2obouget

    So… just how dumb do we think the bad guys are?
    Only the good guys would buy something to keep them from getting shot at?

    All this banner does is announce to other bad guys where their targets are.

    Teach good shooting practices under stressful situations, then you can avoid accidental shootings.

    Train as we fight, fight as we train.