S&W Bodyguard line with integrated INSIGHT laser, new technologies

Debuted this week at the 2010 Shooting Hunting & Outdoor…


Debuted this week at the 2010 Shooting Hunting & Outdoor Trade (SHOT) Show in Las Vegas, Nevada, the BODYGUARDS combine the latest advancements in laser technologies with Smith & Wesson’s innovative design and manufacturing capabilities. The new BODYGUARD line features a uniquely designed compact frame, an integrated INSIGHT laser and several other new high-tech advantages.

BODYGUARD 380 Pistol
Compact, sleek and ergonomic, the BODYGUARD 380 delivers personal protection in an easy-to-carry platform. Chambered for .380 ACP, the lightweight pistol features a high-strength polymer frame with a black, Melonite® coated stainless steel slide and barrel. The new BODYGUARD 380 is standard with a 2 ¾-inch barrel, which contributes to an overall length of 5 ¼-inches and an unloaded weight of only 11.85 ounces.


The new pistol features a double-action fire control system, which allows for rapid second-strike capability. The BODYGUARD 380 has been further enhanced with a smooth trigger pull. Adding to its simplicity, the BODYGUARD 380 is standard with a manual thumb safety and an external take down lever and slide stop. On the lower portion of the frame, the pistol has been fitted with an integral INSIGHT laser, which is easily operated by both left and right-handed shooters. With its slim-line ergonomic grip, the pistol is comfortable in the hand and points naturally. To help aid in quick sight acquisition when the laser is not in use, the pistol includes black, Melonite-coated, stainless steel, drift adjustable dovetail sights. The BODYGUARD 380 is standard with a 6+1 magazine capacity.

BODYGUARD 38 Revolver

Chambered in .38 S&W Special +P, the BODYGUARD 38 continues Smith & Wesson’s line of reliable small-frame self-defense revolvers. The BODYGUARD 38 delivers the optimal combination of accuracy and simplicity. With its lightweight design, the BODYGUARD 38 allows for discreet carry and its hammerless design provides a snag-free presentation. The five-shot revolver features a short 1.9-inch barrel, which contributes to a compact overall length of 6.6 inches.


Weighing in at 14.3 ounces, the BODYGUARD 38 features a one-piece aluminum alloy upper frame along with a steel reinforced polymer lower frame. The barrel and cylinder on the revolver are both stainless steel. The stainless steel cylinder is coated with a durable, non-reflective, matte black PVD finish for long term carrying and low light presentation. Designed to accommodate both left and right-handed shooters, the revolver features an easily manipulated ambidextrous cylinder release on the top of the frame. The revolver is further enhanced with an ergonomic one-piece rubber grip and a smooth trigger pull.

On the right side of the frame, the revolver has been fitted with an integral INSIGHT laser, allowing precise shot placement in low light conditions. For fast target acquisition when the laser is not in use, the revolver sports a notch-style rear sight and a pinned black blade front sight. The BODYGUARD 38, with its double-action only design, can be easily concealed for discreet carry.


At the core of the new BODYGUARD line of firearms is the capability of the INSIGHT laser. Allowing for optimal accuracy, both the BODYGUARD 380 and 38 are fitted with a red laser sight produced in conjunction with Insight Technology. A world leader in the design, development and manufacture of tactical lasers, Insight Technology designed the integrated laser system to perfectly mate with the new pistol and revolver. Accurate, durable and easily adjusted, the integral laser provides shooters with added confidence by enabling quick sight acquisition under low light conditions.

The integrated laser sighting system enables faster target acquisition for shooters of all experience levels.  By working closely together and designing the firearm and laser sight system to be integral, Smith & Wesson and Insight Technology have achieved a value positioning that allows more firearm customers to afford laser sighting system technology.

To activate the laser, users simply operate the push-button design located on top of the laser sight for the revolver and on the sides of the forward frame for the pistol. Ambidextrous and easily manipulated while holding the firearm in the shooting position, the laser sight features three modes. By pushing the button once, the laser is on a constant-on mode. A second push of the button enables the laser to go into pulse mode while a third press turns the laser off. The INSIGHT laser is equipped with an automatic five-minute auto off timer, to preserve battery life. In constant on mode, the laser provides three hours of continuous run time. The laser sight can be adjusted for both windage and elevation and no assembly is required. Two Energizer 357 or equivalent batteries power the laser on the BODYDGUARD handguns.

“With its advanced features and quality components, the new BODYGUARDS offer an easy-to-use, accurate and lightweight self-defense firearm,” said Golden. “The new BODYGUARD 380, 38 and their integral laser sight systems have been meticulously engineered from the ground up. Simple yet sophisticated, the new BODYGUARDS provide the satisfaction, durability and reliability that have become synonymous with Smith & Wesson firearms.”

Load Comments
  • Charles Ambles

    You level this baby and someone sees the dot on their chest, thys listen to what you are saying.

  • joe

    ron holsing, did you ever consider there might be people less skilled than yourself? keep your high and mighty comments to yourself next time, loser.

  • Bob

    Looks like another great CCW firearm. I’ve changed my mind about a laser being only for the fanatics and movies. It is a great deterrent. If you are injured and can’t get your pistol to the normal point shoulder firing position, you can just point and confidently see where your round will impact no matter what your position is. As always, a laser is just a good back up for good training. Knowing how to use your firearm with out the bells and whistles is the best way to train. Everything else is icing on the cake. Give me the advantage all the time. Remember, the only fight that isn’t fair is the one you loose. No one will remember the caliber, sights or any details about a fight years later except who lives.

  • anyone seen these available yet?

  • Jack

    Tupperware?..just old fashioned nonsense, in the real world, where you’ll probably never fire the weapon in order to take a life, the material provides easy convenient carry, the laser sight confidence in a standoff situation ( much more likely) where intimidation is all that’s necessary to end the situation favorably, and overall for the average lifestyle bedded in reality rather than the fantasy that its “guns ‘a blazin'” more than once in a lifetime, its a great idea for personal defense purposes. Or of course you can dig a bunker in the backyard.

  • Allan Holm

    A true ambidextrous revolver, plus the option of laser sights. Great for conceal carry. .38 + P JHP’s are plenty for personal defense. I think it is GREAT. Will be getting one for each of my 12 children!! And of course myself and my wife as well.

  • Rick Gee

    And I bet you just love your Commodore 64 and ’53 Chevy too.

  • Ron Holsing

    Another Tupperware gun, Oh Boy, just what I wanted. Sorry, I will stick with the “good” bodyguards, the model 38, 49, 649, etc. Give me a good old STEEL guns, I even have a few Airweights” as well. S&W lost the edge when they went MIM, now plastic??? Keep your laser too, in a defensive situation there will NOT be time for sights, or chasing after some red dot,,,,,,learn how to point shoot. The instant your life depends on a battery operated gizmo, it will fail, then what do you do?