Buck Knives renews its American Commitment campaign.

Accompanying Photo: 016 Lux Pro It has been two years…

Accompanying Photo: 016 Lux Pro

It has been two years since Buck Knives first announced their American Commitment and now, after a full review, they have emphatically renewed that commitment for 2011 and the years ahead.

“We found it has been effective in every way,” said CJ Buck, president of the 108-year-old family knifemaking company. “Most important, it has been our small way of helping reverse a growing trend to move jobs offshore, while America has too many jobless workers.”

Buck went on to explain that their policy has resulted in healthy increases in their Idaho workforce. This was possible because they brought back to America the production of many knives they had been outsourcing. As a result, Buck built 30% more product in Idaho in 2010 than they did the year before, a significant measure of success.

“We are proud that 100% of all our many hunting knives are made right here in Post Falls,” Buck said. “Perhaps more meaningful, 93% of the many new products we have introduced for 2011 are being made in our plant.”

As a key factor, Buck cited the warmth of the positive response they have had from both consumers and dealers. He said they found that most customers definitely prefer an American-made knife, “especially if it has the Buck brand name on it.”

To further make the point, Buck said that even in what has been an essentially soft market for everyone, including knives, their sales volume and profitability have shown a significant gain since their American Commitment. “So we are both proud and happy to renew it,” he said.

Source: Buck Knives

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