Holiday radio commercial creates buzz for unorthodox presentation (video).

“They’ve been mistreated and misunderstood for generations,” the ad begins.…

“They’ve been mistreated and misunderstood for generations,” the ad begins. “Abusive owners have done severe damage and given these beautiful creatures a bad reputation.”

That’s how it’s supposed to sound. The owner of PRK Arms in Fresno, Calif., brainstormed this brilliant way to sell guns — and, so far, it’s worked. According to a news report from Fresno’s CBS 47 news, the gun shop has seen more business this holiday season than ever before. Among the many new customers are a surprising number of women, who are buying guns in record numbers, according to gun store owners.

via Gun Watch

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