Smith & Wesson Launches Innovative Training Program with

Springfield, Massachusetts --- Smith & Wesson Corp., announced today that…

Springfield, Massachusetts — Smith & Wesson Corp., announced today that it has entered into an agreement with the online training company to provide retail sales training support for the Company’s Smith & Wesson, Walther and Thompson/Center Arms products. In addition, has also introduced new product training modules featuring interactive graphics and tests with information on handguns, shotguns and rifles written by published experts in the field. Set up as an online campus, offers training to retail sales personnel and reinforces that training with innovative, online product-knowledge testing.

“As we penetrated the outdoor sporting goods market, we recognized that progressive, tech-savvy hunting and fishing companies would have similar needs,” said CEO Duncan Robins. “Smith & Wesson was the perfect fit.”

Under the new contracts, will build Web-based training sites for Smith & Wesson and two of its signature firearms brands – Walther and Thompson/Center. The training sites are expected to launch mid-summer.

“The relationship was a natural fit for Smith & Wesson,” said Tom Taylor, Vice President of Marketing for Smith & Wesson. “Sales of our products are facilitated by thousands of professional retail sales associates across the country. The leading-edge online training applications developed by are clearly the most efficient way to ensure that front-line sales associates in retail outlets are completely up to speed on our products and their features. We are proud to be the first firearms manufacturer to offer this unique and advanced approach to sales.”

In addition to manufacturer-specific training, also provides generic product training on everything from hiking boots to skis to sleeping bags. The training modules educate and test salespeople on terms, anatomy, sales tips, sales add-ons and product history. Recent additions include training on handguns, shotguns, rifles, knifes, fishing rods and fishing reels.

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  • Shelby K

    Word of advice; NEVER EVER EVER EVER try to order a gun with the 3point5 discount from Smith & Wesson. All orders are on an 8-10 month wait period and it took me over 2 weeks of daily phone calls for someone to finally reveal this glorious information to me. They also don’t ever contact you about your orders either, you’re totally in the air (my order was placed in april, ha…) We’ll give you a discount for completing our training at a local Cabelas, however you’ll never get to use it, LOL! *Sigh*


    would there be a discount on the guns i you pass the edu test.