Jeep® Brand Partners With Activision Publishing, Inc. on Call of Duty®: Black Ops
Introduces Limited-edition 2011 Jeep Wrangler Call of Duty: Black Ops Edition
– Jeep® Brand named exclusive automotive partner by Activision Publishing, Inc. for new Call of Duty: Black Ops
– New 2011 Jeep Wrangler and Wrangler Call of Duty: Black Ops Edition to arrive in Jeep dealerships in November
– 2011 Jeep Wrangler Call of Duty: Black Ops Edition comes standard with aggressive 32-inch tires, unique military style and Call of Duty graphics
– All 2011 Jeep Wrangler and Wrangler Unlimited models feature all-new interior; Sahara models boast premium appearance with new body-color hard top
The Jeep® brand today announced it has been named exclusive automotive partner by Activision Publishing, Inc. (Nasdaq: ATVI) for Call of Duty®: Black Ops, the year’s most anticipated entertainment launch, which will be released on November 9.
In conjunction with the partnership, the Jeep brand also announced that it will produce a limited-edition 2011 Jeep Wrangler Call of Duty: Black Ops Edition. Available in Jeep showrooms next month, the new limited-edition Jeep Wrangler will be available at a U.S. manufacturer’s suggested retail price (MSRP) of $30,625 for the two-door model and $33,500 for the four-door (Jeep Wrangler Unlimited) model. Both prices include $750 destination.
“The Jeep brand’s partnership with Activision marries the world’s most capable and iconic vehicle – the Jeep Wrangler – with one of the world’s most popular entertainment experiences,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “As a result, we are able to expose the Jeep brand and its legendary capability to an entirely new group of consumers.”
“This is a dynamic and fully integrated partnership that brings together two iconic brands across a full array of consumer touch-points,” stated Brad Jakeman, Chief Marketing Officer, Activision Publishing, Inc. “From the beginning our teams worked together to make this a truly creative partnership that added to the consumer experience of both the Jeep and Call of Duty: Black Ops brands.”
The 2011 Jeep Wrangler and Wrangler Unlimited Call of Duty: Black Ops Edition is based on the Jeep Wrangler Rubicon model and features dark Rubicon wheels in a high-gloss Mineral Gray. The vehicle’s exterior color is black and features Call of Duty: Black Ops graphics on the roof and front quarter panels. The vehicle also features taillamp guards and a fuel-filler door from Mopar®. Inspired by Call of Duty: Black Ops, the new limited-edition Wrangler delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.
The partnership delivers a natural fit including an in-game integration into both the epic single player storyline of Call of Duty: Black Ops and the title’s much anticipated multiplayer experience.
“It was important for us to make sure that the Jeep partnership would be authentic and enhance the setting we immerse our fans in with Black Ops,” said Mark Lamia, Studio Head of game developer Treyarch. “Our work with the Jeep team focused around using the Jeep Wrangler in our levels, and gameplay experiences, and translating the style and look of the vehicle in Black Ops to the Jeep on the showroom floor that our fans can own.”
Jeep® Brand Partners With Activision Publishing, Inc. on Call of Duty®: Black Ops Introduces…
by Tactical-Life.com / Nov 19, 2010