Smith & Bradley Ambush
Smith & Bradley Kickstarts Campaign For Ambush Digital Analog Watch

“Affordable enough to own, rugged enough to wear.”

Smith & Bradley’s Ambush Digital Analog Watch bringing digital analog to a new level.

Lead designer Jerommie Smith and his partner Ryan Bradley have taken their newest project to Kickstarter where the duo hopes to raise $40,000 by Sept. 11, 2014.

Similar to Smith & Bradley’s Lume Tube technology, Smith came up with the idea of a digital analog watch during his time as a SWAT Team Member in, which he participated as part of his 10 years in law enforcement. He loved the analog design, but needed the functionality of a digital work horse. At the same time, the design customarily implemented on a digital analog watch simply left something to be desired.

Fast forward 10 years and Smith began to design in earnest. Smith & Bradley started with a robust Swiss Movement. As with most watches, there are multiple choices for digital analog watch movements. Smith & Bradley opted to use a high-grade Swiss movement.

While significantly more expensive, given the Ambush’s intended tactical use, Smith & Bradley decided that accuracy and precision are worth the added cost.

For more information on the Ambush and other products from Smith & Bradley, please visit

Relevant Specifications

  • Swiss digital analog movement
  • 316L stainless steel PVD coated
  • Anti-reflective coated sapphire crystal
  • EPDM rubber strap
  • Production will have DLC coated strap buckle
  • Alarm, chronograph, compass, dual time zones functionality
  • Blue back-lit LED digital display

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