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RALEIGH, N.C.— Blackwater Worldwide has chosen to abandon its name based on the presumption that its tarnished reputation of criticized work in Iraq will not continue to hurt its brand identity with a name change. The family of two dozen companies will now be called Xe, pronounced like the letter “z,” and the Blackwater Lodge & Training Center, where the majority of the company’s domestic training is conducted, has been renamed U.S. Training Center, Inc., the company said Friday. The name change is also said to reflect the change in company focus away from private security contracting.

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