Crosman Corporation, long known for innovation and quality in the shooting sports, today announced a strategic licensing agreement with the U.S. Marine Corps for the design, manufacture, distribution and marketing of U.S. Marine Corps branded airsoft products.
According to Crosman Vice President of Marketing, Roy Stefanko, “Saying that we’re excited about this agreement is an understatement. It is truly an honor to be chosen by the U.S. Marine Corps in facilitating a project of this magnitude. By introducing a complete line of airsoft products branded “Marines Airsoft,” we recognize a strategic business opportunity that will benefit a revered organization, as well as contribute to our continued growth in the airsoft category,” said Stefanko.
“One of our biggest challenges is to find partners who are able to meet our licensing requirements while possessing the ability to market a product we are proud to put our name on,” said Jessica O’Haver, Director of the USMC Trademark and Licensing Office. “We welcome the arrangement with Crosman and believe it provides a great opportunity to complement our licensing efforts,” O’Haver said.
The U.S. Marine Corps engages licensing agreements in order to foster good will, promote a positive USMC public image, and assist with recruiting efforts. “The strategic marketing support Crosman undertakes helps fulfill these goals, and works to enhance the public’s interest in learning more about the Marine Corps,” commented O’Haver.
The new Marines Airsoft product line by Crosman will be distributed throughout the expansive Crosman network. “The breadth of our network will help us achieve significant market penetration and brand awareness,” said Stefanko. “We look forward to working with the U.S. Marine Corps and realizing the full potential of this unique partnership.”
Crosman Corporation, long known for innovation and quality in the shooting sports, today announced…
by Richard Nance / Aug 1, 2011