The NSSF cancelled SHOT Show 2021 over rising COVID-19 numbers.
(Photo by NSSF)

The nightmare that is COVID-19 continues to plague the country. Let’s be real, it’s like a never-ending dumpster fire. As cases continue to spike across America, businesses also continue to feel the crunch of state-imposed restrictions. Now the firearm industry takes a hit as well with the cancellation of SHOT Show 2021 in Las Vegas.

NSSF Cancels SHOT Show 2021

For the first time since its start in 1979, there will be no SHOT Show. The National Shooting Sports Foundation (NSSF) held out to the bitter end it appears. But spiking positivity rates expected to peak during the SHOT Show time period forced the organization’s hand.

“While there has been a concerted effort to expand the allowable levels for large gatherings by the county and state, with positivity rates peaking during our key planning period we have made the difficult decision to cancel the 2021 show,” said NSSF President & CEO Joe Bartozzi in a prepared statement. “Sadly, these spikes are currently transpiring worldwide. Given the sheer complexities, diminishing timeline and immense logistical planning required to conduct a trade show as large as SHOT, NSSF simply could not move forward at this point with so many unknowns and variables.”

Now the NSSF turns its eyes toward 2022. Hopefully COVID-19 will be behind us, allowing the industry to get back to business as usual.

“All of this positions us for a 2022 SHOT Show that will be undoubtedly the best in our industry’s history, and we look forward to bringing our entire community together again at a show that will be one to remember,” Bartozzi said.

Now many firearm industry companies will likely scramble to reclaim media and marketing initiatives and coverage usually gained during SHOT. Be sure to follow, along with and Athlon Outdoors will be working to deliver the information you need on new guns and gear for 2021. Stay tuned.

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