Smith & Wesson Holding Corporation (NASDAQ: SWHC), parent company of Smith & Wesson Corp., the legendary 159-year old company in the global business of safety, security, protection and sport, announced today that it has rebranded its wholly-owned perimeter security division, formerly known as Universal Safety Response, to Smith & Wesson Security Solutions. The new name more accurately reflects the company’s long-term heritage and leadership in security and protection.
Smith & Wesson Security Solutions delivers a broad portfolio of products and services for perimeter security, including several internally-developed, proprietary technologies such as the GRAB® and EMB™ vehicle net barriers, which are designed into perimeter security systems for corporate and federal government clients throughout the United States. The division will continue to operate from its Franklin, Tennessee location.
Michael F. Golden, President and Chief Executive Officer of Smith & Wesson Holding Corporation, said, “We are excited about the opportunity to leverage our strong Smith & Wesson brand name in the perimeter security market.
For nearly 160 years our firearm products have come to represent safety, security and protection for law enforcement and security professionals, military organizations, and consumers both in the United States and abroad. Having a single, globally-recognized brand name allows us to extend that proposition to commercial and government clients seeking a trusted source for their perimeter security needs.”
Barry Willingham, President of Smith & Wesson Security Solutions, said, “Our unique products have already earned a tremendous reputation with our existing customers. We expect this rebranding to provide us new opportunities by differentiating Smith & Wesson Security Solutions in the competitive arena and better positioning our business to play a significant role in the global security marketplace.”
On April 1, Smith & Wesson Holding Corporation activated its new website (www.smith-wesson.com) which highlights all of its safety and security related brands, including Smith & Wesson firearms, Smith & Wesson Security Solutions, Thompson/Center Arms hunting rifles, and Walther firearms.
Source: Smith & Wesson