Stag Arms announced Monday the company would relocate the entire company from New Britain, Conn., to Cheyenne, Wyo. Additionally, Stag named Chad Larsen as President, effective immediately.
Stag Arms Relocation to Wyoming
“We decided it was time to do a complete refresh of the company,” said Elie Azar, CEO of White Wolf Capital, LLC, which owns a controls interest in Stag Arms. “We needed to solve for three things: Visionary customer-centric leadership, a business-friendly, pro-growth economic environment, and a cultural climate that reflects Stag’s brand image of independence and free spiritedness. I am pleased to report that we have found a solution that hits all these points.”
Stag’s Board of Directors conducted a rigorous search process to find a new home for the company. The group compared dozens of potential sights against a stringent set of criteria, according to Stag Arms.
Wyoming Wins Again
“Cheyenne came out on top on most of the individual criteria, and considering our requirements as a whole, it was by far the superior site,” Azar said. “Not only is Wyoming an incredibly hospitable place to do business, it is also a top destination for outdoor recreation, including hunting and shooting sports, which reflects its citizens’ unwavering support of the Second Amendment.”
“I am pleased to welcome Stag Arms to Wyoming and to know that our state came out on top of a broad look at potential new homes for the sought-after company,” said Wyoming Governor Mark Gordon in a statement. “We have a deep-seated commitment to the Second Amendment that I will continue to uphold. Ultimately, Stag Arms had to make a business decision and I believe this announcement is an affirmation that Wyoming is continuing to cultivate a culture that allows private enterprise to flourish. My administration will work collaboratively withe the Wyoming Business Council and Cheyenne LEADS to ensure Stag’s move goes smoothly. I thank Stag’s Board of Director and Chad Larsen for selecting Wyoming.”
Stag began worked with Cheyenne LEADS, the economic development organization for Cheyenne and Laramie County. LEADS assisted with site location, workforce evaluation and navigating the community.
Larsen comes to Stag from Aero Precision. Larsen lead the manufacturer of AR-15 components for six years, leading new product development. Larson competes in 3-gun, USPSA and is an avid hunter.
“Chad’s innovative genius with the Modern Sporting Rifle platform stems from his personal emersion in the shooting and hunting community. He knows what customers want—and what they don’t—because he is one of them,” Azar said.
“I am both honored and humbled to have been selected to lead the charge to revitalize this iconic brand,” Larsen said. “The Stag team and I are totally committed to continuing Stag’s legacy of innovation—for example, we were the first AR platform to manufacture left-handed rifles—as well as continue our pledge of being 100-percent made in the United States.”
Stag Arms said the company already began the relocation process to Cheyenne. For more information, visit stagarms.com.
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