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The consumer tastes of Canadian gun owners are fast changing, as shooters eschew vintage hunting rifles in favour of the latest “tacti-cool” militarystyle weapons – many of which appear in movies and popular video games, such as Call of Duty.

As a new generation of young men become interested in shooting, but not hunting, retailers are trying to meet the growing demand for sleek firearms.

Canadian authorities, meanwhile, facing the repeal of the long-gun registry by the federal government, are worried about the trend.

Gun-lovers accuse them of trying to stall the sale to the public of legal military technology.

Chris Youngson, a leading Canadian firearms retailer, does a healthy business through his Vancouver-based website CanadaAmmo.com. He says the consumer behaviour of Canadian firearms enthusiasts is clearly changing. Selling only antiquated hunting rifles and shotguns is no way to keep business afloat, he said.

“The growth industry in this country is not hunting,” he said. “Hunting is a declining activity.”

“In reality, the average customer is a young person who wants something they see in a video game,” he said. “A modern semi-automatic military rifle, or a short barrelled shotgun, or a Glock handgun or something like that. And that’s what we offer.”

Source: Jeff Davis for Vancouver Sun.

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